Macau casinos harness stars’ marketing punch

Arnold Schwarzenegger and Sylvester Stallone headlined a gala screening of The Expendables 3, featuring a vast ensemble of action heroes, at Venetian Macao. Playing the entertainment card, including live shows, sporting events, location shooting in resorts and red carpet extravaganzas, helps Macau casinos market in places they can’t mention gambling, including mainland China.

Totally globalized native New Yorker and former broadcast news producer Muhammad Cohen is a blogger for Forbes and author of Hong Kong On Air, a novel set in his adopted hometown during the 1997 handover about television news, love, betrayal, high finance, and cheap lingerie. See his bio, online archive and more at www.muhammadcohen.com; follow him on Facebook and Twitter @MuhammadCohen.

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