Chinese tastes leaving Macau behind: expert

China Market Research Group founder Shaun Rein literally wrote the book on Chinese consumer tastes and trends. Rein’s latest book, The End of Copycat China highlights how Chinese companies are moving up the innovation curve, partly in response mainland consumer’s evolving preferences. Rein highlights how both trends contribute to Macau’s current slump and what the global gambling capital needs to do to respond.

Totally globalized native New Yorker and former broadcast news producer Muhammad Cohen is a blogger for Forbes and author of Hong Kong On Air, a novel set in his adopted hometown during the 1997 handover about television news, love, betrayal, high finance, and cheap lingerie. See his bio, online archive and more at www.muhammadcohen.com; follow him on Facebook and Twitter @MuhammadCohen.

Tags: China consumer trends, China Market Research Group, China overseas travel, Hong Kong On Air, Macau casinos, Macau diversification, Shaun Rein, The End of Copycat China