Posts Tagged ‘casino marketing’

Crown arrests in China could aid Macau casinos

October 28, 2016

The ongoing drama of Crown Resorts executives arrested in China for allegedly violating rules against casino promotion are bad for Crown but may benefit Macau’s beleaguered junket promoters at the expense of other VIP destinations.

Totally globalized native New Yorker and former broadcast news producer Muhammad Cohen is a blogger for Forbes, editor at large for Inside Asian Gaming and author of Hong Kong On Air, a novel set in his adopted hometown during the 1997 handover about television news, love, betrayal, high finance, and cheap lingerie. See his bio, online archive and more at www.muhammadcohen.com; follow him on Facebook and Twitter @MuhammadCohen.

Put one Olympic ring on my middle finger – and Macau’s

August 21, 2016

Perhaps exceeding severely diminished expectations, the Rio Olympics were a missed opportunity for Macau which remains in the dark ages on sports betting.

Totally globalized native New Yorker and former broadcast news producer Muhammad Cohen is a blogger for Forbes, editor at large for Inside Asian Gaming and author of Hong Kong On Air, a novel set in his adopted hometown during the 1997 handover about television news, love, betrayal, high finance, and cheap lingerie. See his bio, online archive and more at www.muhammadcohen.com; follow him on Facebook and Twitter @MuhammadCohen.

Casinos look outside the box to attract millennials

July 12, 2015

As their customers age in the US and beyond, casinos need new thinking to attract millennials. They can take the success of an uber-hip San Francisco miniature golf course as an example of how Generation Y likes to roll.

Totally globalized native New Yorker and former broadcast news producer Muhammad Cohen is a blogger for Forbes and author of Hong Kong On Air, a novel set in his adopted hometown during the 1997 handover about television news, love, betrayal, high finance, and cheap lingerie. See his bio, online archive and more at www.muhammadcohen.com; follow him on Facebook and Twitter @MuhammadCohen.

Macau casinos harness stars’ marketing punch

September 2, 2014

Arnold Schwarzenegger and Sylvester Stallone headlined a gala screening of The Expendables 3, featuring a vast ensemble of action heroes, at Venetian Macao. Playing the entertainment card, including live shows, sporting events, location shooting in resorts and red carpet extravaganzas, helps Macau casinos market in places they can’t mention gambling, including mainland China.

Totally globalized native New Yorker and former broadcast news producer Muhammad Cohen is a blogger for Forbes and author of Hong Kong On Air, a novel set in his adopted hometown during the 1997 handover about television news, love, betrayal, high finance, and cheap lingerie. See his bio, online archive and more at www.muhammadcohen.com; follow him on Facebook and Twitter @MuhammadCohen.


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